Spectra’s Marketing Manager, Mark Kingston, who coordinates the firm’s exhibitions, said, “The show provided us with an excellent opportunity to catch up with existing and new customers after what seemed like a long break. The event also meant we could showcase our latest endeavours, from new product offerings to environmental initiatives such as our recently-launched PCR30.”
Indeed, one display that caught the eye of visitors to the show was Spectra’s independently commissioned Life Cycle Analysis (LCA), which was presented as the central focus point on Spectra’s eye-catching show stand.
The easy-to-understand animated LCA presentation gave visitors scientific like-for-like comparisons of the environmental impact of HDPE plastic, PET plastic, glass and aluminium containers.
Spectra also took the opportunity to showcase many of their off-the-shelf products alongside some of their most recent custom tooled projects. One such project was shortlisted in the Top 10 Packaging Innovations on the Innovation Showcase stand, where visitors were encouraged to vote for their favourite product.
The featured pack was a custom-tooled 300ml design with a whale tail closure, manufactured for our customer ‘Love Ocean’. The 300ml oval design has been produced using 100% recycled HDPE plastic and features a distinctive whale tail snap-on closure; both tooled at Spectra’s dedicated design and tooling facility.
Mark said, “Naturally, we are delighted our customers’ product featured in the top ten, bearing in mind the show featured nearly 300 exhibiting companies. This pack perfectly illustrates what our dedicated in-house tooling experts can achieve. It also shows how we can enhance our customers’ environmental credentials.”
Spectra also used the opportunity to highlight their latest PCR30 initiative, which sees 30% recycled content as standard in all their containers. PCR30 provides a supporting hand for those brands looking to navigate the government’s new Plastic Packaging Tax.
Other features on the stand included a display explaining the environmental benefits of open and closed-loop recycling. A giant QR code enabled visitors to scan and create a personalised account to MYSPECTRA, Spectra’s easy-to-access hub, which offers a host of value-added features unavailable to casual visitors to the Spectra website.
Mark went on to say, “Our shows have always been designed to offer so much more than displayed products. We have always seen exhibitions as an excellent opportunity to promote, educate and inspire.
He concluded, “Although we managed to embrace new technologies during COVID to engage with our customers, the tactile nature of events such as these has been sadly missed. There was a genuine sense that visitors to the show had missed the experience, including us”.
Spectra’s next appearance will be at PCD Paris on the 29th and 30th of June, where we can be found on stand K29.
