Spectra developed a clever ring sleeve mechanism that enabled both containers to snap lock into one another offering a dual pack solution that could be shown either way up. The two component bottles can also be separated by simply pulling the two packs apart, offering a mix and match opportunity as well as two distinctive stand alone items.
Additionally, Spectra also ensured that the snap ring allowed the two components to rotate independently enabling the labels to align when displayed.
Gary Allard, Field Sales Representative at Spectra commented,
“This particular project perfectly illustrates Spectra’s problem solving prowess. Our customer had a very clear vision of what they wanted and it was our job to overcome any technical issues and simply make it happen. It’s the kind of project our creative team really love to get involved in”.
DGJ Organics Kids Top to Toe 3 in 1 is a conditioner, shampoo and body wash, which is formulated for regular everyday use. Designed to gently cleanse without stripping natural oils, the products are aimed at leaving hair and skin fresh and clean in an organic way.
Clive Morris, Production Director at Medichem remarked,
“Spectra’s innovative approach throughout this project shouldn’t be underestimated. Although we knew exactly what we wanted, the technicalities of execution developed by their team meant our vision became a reality – we are delighted with the outcome”.
